Gazprom
Melio Energy
Branding & Art Direction
Gazprom Energy was founded in 2006 and has since grown to become one of the UK's leading business energy suppliers, serving over 40,000 customers across a range of industries. It is part of the Gazprom Group, one of the world's largest gas companies.
We were briefed on evolving the current brand, changing the name of the business, redesigning the logo and updating marketing materials to create a more cohesive and consumer-friendly brand image.
Creating a more consumer-friendly brand.
The word ‘Melio’ is a Latin word that means ‘to improve’ or ‘to make better.’ It was chosen for its positive connotations of improvement and progress, which aligns with the company's mission to help businesses succeed and grow.
Our Melio Loop is in a continuous cycle, like energy being transformed or converted from one form to another, it can be used as a gradient on dark backgrounds or can be punched out of our brighter colours.
We wanted to create a brand book that emphasised the brand's mission and vision, its target audience, its unique selling proposition, and its competitive landscape. I chose to visualise the book as a ring bound document with different sized printed card.
