Matchbook
Brand Refinement & Key Visuals
Matchbook is an online sports betting exchange company founded in 2004, head quartered in Ireland. The company operates a peer-to-peer betting platform where users can bet against each other, similar to a stock exchange. We were tasked with coming up with a refined brand image and a set of key visuals for use within their headquarters.
Infinitely Better.
In response to the brief, we conceptualized a new brand line, 'Infinitely Better,' which served as the basis for our design strategy.
Leveraging the double 'O' in "book," we crafted a symbolic representation of infinity, which was subsequently utilized as a visual device across various design elements. This included employing the double 'O' as a focal point in short, impactful headlines, effectively capturing the essence of the brand message.
To complement the text-based elements, we also curated a selection of existing sports photography and added movement, enhancing their dynamic qualities. The resulting visuals were expertly aligned with the overall campaign objectives, and effectively showcased their commitment to delivering an unparalleled betting experience.
