Shelbourne Estates
Branding & Art Direction
Morris Homes is a privately-owned UK house builder founded in 1959 that has grown to become one of the largest and most respected house builders in the UK.
I was tasked with developing a sophisticated and distinctive brand identity for a premium offshoot of Morris Homes, specifically catering to a more discerning and affluent clientele.
High quality house builders.
I developed a brand identity that encapsulated the premium qualities and refined aesthetics that were in line with the preferences of the target audience. First creating a bespoke word mark and then a set of monograms that could be used throughout the brand collateral and marketing literature.
This carefully crafted brand identity not only successfully established a strong visual presence for the brand but also effectively communicated its premium positioning and value.
We created a brochure that encapsulated our brand story, highlighting our unique features and offerings with the primary objective of communicating our brand narrative and value proposition. To achieve this objective, I adopted a sophisticated and refined design approach, incorporating a premium matte card material and debossed foil embellishments, which exuded a sense of luxury and exclusivity.
